• Digital Download: Sephora Dials Into Community

    11 days ago - By WWD

    All brands and retailers want to establish a dialogue with their customers - but Sephora wants to promote one among themselves.
    Today will see the launch of a new platform, the Beauty Insider Community, with which Sephora encourages communication between its fans. The digital experience is now live on Sephora's app and sephora.com, with additional features rolling out Aug. 22.
    The retailer already has maintained several community platforms on sephora.com to date - from BeautyTalk to Beauty Board and ratings and reviews - but this is the first time community-centric initiatives will be...
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