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  • QVC's Mike George Says the Future Is Authentic Storytelling

    9 monthes ago - By WWD

    “It's tough to be part of the establishment these days.”
    This is one of the opening sentiments QVC chief executive officer Mike George expressed. He was referring to today's retail environment, which he noted is now controlled by the consumer more than by the industry - she wants to buy her products when and where she wants to buy them, and the where is increasingly on mobile devices and online.
    George also noted lines between industries are becoming blurred, and today's smartphone-armed consumers are the ones driving that blurring - take the melding of beauty and health, for instance, and...
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