• Seed Beauty Founders Say Zero Spend on Marketing Is Best

    9 monthes ago - By WWD

    Forget the trend forecasts.
    Millennials and Generation Z consumers are discovering new concepts and turning them into trends instantly via Instagram, making reports from futurists a moot point.
    At least that's what Seed Beauty cofounders John and Laura Nelson, the brother-sister duo behind digital darlings ColourPop and Kylie Cosmetics, say. For the Nelsons, there is no time like the present to dictate what today's trends are.
    “No one knows what the trends will be three years out,” said John Nelson, who is chief executive officer of Seed. “The real question is why is it taking 12 to 24...
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