Unilever's Vasiliki Petrou Talks Human Touch in Digital World
4 days ago - By WWD
Vasiliki Petrou, executive vice president of Unilever Prestige, spoke to a “new era of human engagement” at the Summit. She noted that while digital has become a driving force for consumers, “the most valuable asset we have in the beauty industry today is human touch.”
Petrou implored the beauty industry to “curate and deliver a personal, emotional connection to beauty.”
“It's important that we curate experiential touch points both online and in store, where consumers can be physically engaged and actually immersed - we need to create a new human engagement that touches our consumer with...
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