Shawn Mendes Is the Face of a More Sustainable Tommy Hilfiger
4 days ago - By Hypebeast
Tommy Hilfiger is looking toward a bright and sustainable future, and today it announces the "Play It Forward" initiative in association with the singer-songwriter Shawn Mendes. Kicking off the partnership is the Summer 2022 "Classics Reborn" campaign, which sees Mendes in a three-piece photoshoot taken by the British fashion photographer Craig McDean wearing a more sustainable side to Tommy Hilfiger's clothing. "Shawn's not only a multitalented musician - he also represents a new generation of future-makers who understand the need for action," says Tommy Hilfiger. He adds, "By joining...
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