• Uri Minkoff Shares Insights Into Fashion Marketing

    2 monthes ago - By WWD

    You have a brand, a website, maybe a store and a stunning collection of products to sell. Now what? Well, you need customers, of course. But how do you find them? And how do you get them to come back and shop again?
    That's when marketing comes in. And just like developing and launching a brand, marketing, which some consider being the most important part of running a business, requires a well-thought-out strategy.
    It's within this context that Parsons and WWD's latest module (as part of Fashion Business Essentials, which is powered by Yellowbrick and includes insights from Parsons' faculty...
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