• Fiorucci Celebrates Reincarnation With Madcap London Party

    1 day ago - By WWD

    ITALIAN JOB: Fiorucci, the reincarnated Italian brand that opened the doors to its London store this weekend, managed to throw the kind of fun, jam-packed party that many brands would admire. Having Theo Adams as the event's creative director certainly helped.
    Adams, a performance artist and director of the contemporary theatrical performance group Theo Adams Company, was tasked with creating a multi-sensory performance party inspired by the “Giallo” Italian film genre of Fiorucci's heyday of the Seventies and Eighties. For this, he emptied L'Escargot, London's oldest French restaurant...
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