• Sweaty Betty's Tamara Hill-Norton on West Coast Expansion, Initiatives

    4 days ago - By WWD

    London-based premium activewear brand Sweaty Betty is growing its footprint in California. On a recent visit to Los Angeles to see her four stores here, founder and creative director Tamara Hill-Norton talked about the Palo Alto store opening this month and the one on Union Street in San Francisco opening in July.
    “We are partnering in San Francisco with the Body Image Movement for a big event in May, and one in New York in October,” she said of the organization. Since founding the company in 1998, Hill-Norton has kept a female-led executive and design team and has grown the “sports luxe”...
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