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  • Joss Sackler's LBV. brand closes doors nearly a year after refresh

    10 days ago - By Fashion United

    LBV. RTW campaign. Image: LBV.
    Luxury brand LBV. has announced that it will be closing its doors almost one year on from its expansion into the mass consumer segment.
    Despite a refreshed image, the brand had already been steeped in controversy from the beginning, an element that it had notably marketed itself on, stating in a press release on its expansion that it was “never a stranger to controversy”.
    The brand was initially founded back in 2019 by Joss Sackler, member of the Sackler family who oversees the controversial pharmaceutical company Purdue Pharma, a manufacturer of the...
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