• Out of style: Will Gen Z ever give up its dangerous love of fast fashion?

    11 days ago - By The Guardian

    As a generation, they care deeply about the environment and sustainability - but are also under pressure to change their wardrobe constantly. Which impulse will win? Alessia Teresko, a 21-year-old student from Nottingham, seldom wears the same outfit online twice. Which is why, last month, for a friend's birthday, she bought a minidress: a 70s-style Zara dress in a swirling print, for which she paid £27.99. On Instagram, she posted a photograph of herself in her new dress, with a caption that read “Besties wknd”.
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