World Cup Fever to Heat Up Russian Retail
2 monthes ago - By WWD
MOSCOW - Europe will soon be gripped with football fever as the 2018 FIFA World Cup gets under way in Russia today, fueling sales of fanwear and, retailers hope, tourist spending.
Russia has spent years spiffing up ahead of the tournament, with the first match scheduled for June 14 and the finals to be played on July 15.
The sporting event is far bigger than the winter Olympic Games in Sochi in 2014. In fact, it is being billed as the most expensive World Cup ever with a price tag of $13.3 billion, according to Anna Lebsak-Kleimans, chief executive officer of Fashion Consulting Group.
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