• Meek Mill and WME Announce Strategic Partnership to Focus on the Next Generation Cultural Leaders

    1 month ago - By Hypebeast

    Philadelphia rapper Meek Mill has officially announced a partnership with talent agency WME with an aim to focus on the next generation of cultural leaders. The relationship between Meek and the agency is in due part to the rapper's new initiative Culture Currency which is "designed to expand Meek's business while identifying and supporting his network of artists, athletes, and entertainers so that they can take better advantage of their influence on culture, and open up more opportunities for them within the entertainment, brand and business space." WME is also said to represent Mill in...
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  • Jordan Brand Announces 20-Year Partnership With Howard University

    Jordan Brand Announces 20-Year Partnership With Howard University

    1 month ago - By Hypebeast

    The Jordan Brand has officially announced a 20-year partnership with HBCU's Howard University. The strategic partnership aims to spotlight the communities within the school and provide a platform to amplify their influence. By joining forces, Jordan Brand aims to elevate the athletic department at Howard University, while also unlocking new opportunities for recruitment within HBCU's collegiate sports. Together, the partnership strives to inspire a new generation of dreamers and push for excellence in their continued impact on the culture around the world. Adding on to the partnership with...
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