• How BMW Partnered With Model Alton For NYFW

    1 month ago - By Essence

    This year, fashion month looks a bit diffrent. New York Fashion Week kicked off a number of virtual presentations starting last Sunday-Wednesday with London Fashion Week following its footsteps. Despite the number of shows that fashion insiders can enjoy from their home, there was a handful of socially distant events that took place last week. To ensure that models were transported safely to their destinations BMW partnered with NYFW for the second year in a row. For its latest partnership, the two brands teamed up to launch its “Driven By Innovation,” campaign featuring prominent...
    Read more ...

     

  • London fashion week: Covid forces conversations about industry's future

    London fashion week: Covid forces conversations about industry's future

    1 month ago - By The Guardian

    In the wake of the pandemic catwalks were replaced with discussions about sustainability and inclusivity What does London fashion week look like in the new normal? Picture Davos, but with different shoes.
    There were barely any catwalk shows. Instead, there were discussions about sustainability, inclusivity and the meaning of citizenship post-pandemic. Live events were ultra-exclusive: wary of the reputational damage to an already poleaxed industry if fashion events were seen to be flouting social distancing at an infection tipping point, brands limited audiences to tiny groups. “The world...
    Read more ...