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Jaguar, Land Rover Race Past Hermès in Brand Intimacy Ranking
6 monthes ago - By WWD
In an annual ranking of brand intimacy, which measures the emotional connectivity that consumers have with brands, carmakers Jaguar and Land Rover took the top two spots on the list and edged out Hermès, which dropped to number five this year from second place in last year's report.
Branding agency MBLM said the luxury industry continues to “struggle to build bonds with consumers” as the segment ranked 13th out of the 15 industries studied in the report. Media and entertainment and the auto industry were the top two ranked industries.
MBLM said in the luxury segment, Rolex ranked third and...
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