• Award-Winning Choreographer JaQuel Knight Teams Up With H&M As the New Face of Its H&M Move Campaign

    6 days ago - By Hypebeast

    Global mega-brand H&M seemingly has a range of every imaginable fashion and lifestyle item available to offer, yet the brand is filling an overlooked gap in merchandise by introducing a new product line of ‘movewear' for men, women, and kids. To celebrate the launch, it has teamed up with award-winning choreographer JaQuel Knight - who's famously worked with Beyoncé , Cardi B , Megan Thee Stallion , the Super Bowl and more - on a campaign that highlights the ‘bounce, flex, skip and flow' of the new collection's design elements. On the athletic side, the collection includes techno fabric...
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