• Squid Game's HoYeon Jung becomes global ambassador at Louis Vuitton

    11 days ago - By Fashion United

    Image: Louis Vuitton Instagram
    LVMH fashion house Louis Vuitton has unveiled Squid Game's HoYeon Jung is the label's newest global ambassador. Announced in an Instagram post on the brand's official account, HoYeon will be joining as a representative of fashion, watches and jewellery for the luxury label.
    In the post, the actor swapped the blood-soaked tracksuit of her character, Kang Sae-byeok, for a crisp white Vuitton coat and classic branded bag. The series follows the endeavours of individuals taking part in a life-or-death game, in a bid to win a life-changing sum of money.
    Louis...
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  • ‘Squid Game' Star Ho-yeon Jung is Louis Vuitton's New Ambassador

    ‘Squid Game' Star Ho-yeon Jung is Louis Vuitton's New Ambassador

    11 days ago - By Luxuo

    Image: Louis Vuitton
    Rising star Ho-yeon Jung of the recent Netflix phenomenon, Squid Game , is now Louis Vuitton's Global Ambassador for fashion, watches, and jewellery.
    Jung plays North Korean Kang Sae-byeok in the hit psychological thriller and has since become the most followed Korean actor on Instagram, overtaking veteran actress Song Hye-kyo and model Lee Sung-kyung, with 15.8 million followers at the time of writing. Her career originally started in fashion modelling for Louis Vuitton's ready-to-wear campaign in 2017 and also walked for its runway.
    Jung also had an appearance on...
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