• NAPA by Martine Rose Introduces Vibrant Leopard Prints & '90s Influences for FW19

    27 days ago - By Hypebeast

    The fifth collaborative collection from NAPA by Martine Rose presents a Fall/Winter 2019 selection of firsts, such as womenswear, new prints and a DIY aesthetic throughout. Martine Rose has taken traditional Napapijri pieces and reworked them with her contemporary aesthetic in mind, incorporating DIY-style design details such as hand-drawn stripes, graffiti-style leopard print, block printed graphics and skirts designed to look like repurposed sleeping bags. The collection references everything from Jamiroquai frontman Jay Kay and his signature hats to Napapijri's archive. Fabrics...
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  • Uniqlo launches print magazine

    Uniqlo launches print magazine

    27 days ago - By Fashion United

    Who says print magazines are dead? Uniqlo, the casual apparel brand under Japanese group Fast Retailing, is the latest in a series of brands launching magazines to connect with their customers.
    The first edition of LifeWear , a biannual publication to be distributed for free in Uniqlo stores worldwide, debuts today in Japan with 120 pages of in-depth stories about the label's offerings, as well as a
    Tokyo city guide, a celebration of the 25th anniversary of fleece and an interview with tennis player Roger Federer, Uniqlo's brand ambassador since July 2018. The content is overseen by...
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  • Uniqlo to Bow First Print Magazine With Fall Collection

    27 days ago - By WWD

    Add Uniqlo to the growing list of companies that see print magazines as a “new” way to get in touch with consumers.
    Airbnb has one, so does Bumble and even Facebook, all of which are essentially extended marketing campaigns for their product, be it home-sharing, a dating app or the behemoth of social media. And Uniqlo's foray into the realm of print publishing, accompanied by a digital version (available to download only on an Amazon Kindle), doesn't seem much different. A 120-page magazine that will be available for free in stores next month when the fall/winter collection comes is dubbed...
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