• A Struggling Penney's Spells Out the Apparel Challenge

    6 monthes ago - By WWD

    In J.C. Penney's turnaround bid, it's getting increasingly apparent that success largely hinges on apparel - and women's apparel is where the most work has been needed.
    “We spent an enormous amount of time over the past 18 months fixing our apparel assortment and making necessary changes,” Marvin Ellison, J.C. Penney Co. Inc.'s chairman and chief executive officer, said Thursday during a conference call after the company reported a reduced net loss for the first quarter, along with a decline in total sales and a small comparable-store gain.
    Among the fashion objectives: catch up in...
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