Bumble and bumble Primed for Expansion, Starts With Ulta Beauty Launch
6 days ago - By WWD
With prestige hair sales on the rise, Bumble and bumble is primed to double its business.
The Estée Lauder Cos. Inc.-owned hair brand - historically known as a stalwart of the professional salon category - is embarking on an ambitious strategy that includes distribution expansion, a web site redesign, influencer-backed product launches and a refashioning of its flagship Meatpacking District salon. Industry sources say Bumble today is a $100 million brand, and project it could double that number in three years.
The first step is a big distribution move: expansion into Ulta Beauty. Bumble...
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