• Chivas 12's 'I Rise, We Rise' Event Sheds Light on NFT Artists and Creatives

    7 days ago - By Hypebeast

    In honor of Chivas 12's biggest redesign in 112 Years, the classic blended Scotch whisky brand, Chivas Regal , sets out to commemorate the milestone with a two-week pop-up experience in Singapore, dubbed I Rise, We Rise. The event gathers a community of NFT artists, creators and neo-entrepreneurs as K-pop star LISA fronts the campaign in an effort to inspire and celebrate a new generation of Scotch drinkers. Sustainability is now at the forefront of initiatives and the Scotch whisky brand is joining the movement with its sleeker and lighter Chivas 12 bottles - utilizing 100% recyclable and...
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