• Geoffrey Beene Unveils TV Ads to Promote Cancer Research Message

    3 monthes ago - By WWD

    Geoffrey Beene is getting more serious about publicizing its mission to fund cancer research.
    For the first time, the brand has launched a television campaign expected to get 100 million impressions and reach some two million households through the end of the year. The ad will air 1,600 times a month for the next eight months.
    The spots feature brand ambassador Kellan Lutz, who has appeared in the company's Man on a Mission print, outdoor and online campaign since February. In the 30-second television ad, the “Twilight” actor is shown running and jumping over rooftops to the strains of...
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