• Global Retailing Conference 2017: Angela Ahrendts on Building Community in Stores

    5 monthes ago - By WWD

    TUCSON, Ariz. - Apple Inc. continues to focus on community and culture as it works to revamp its stores, shifting to its new town square concept.
    That the technology company has eradicated the word “store” out of its lexicon is not simply a marketing gimmick but best shows how it's looking at its version of the next-generation store.
    “We took the word store out of the title of everything,” said Apple senior vice president of retail and online stores Angela Ahrendts. “It's called Apple Union Square. Apple Covent Garden. It's not a store anymore. What they do is so much more than what a...
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  • Global Retailing Conference 2017: Jeff Gennette on a Reimagined Macy's

    5 monthes ago - By WWD

    TUCSON, Ariz. - Macy's Inc. president and chief executive officer Jeff Gennette didn't sugarcoat the competitive landscape.
    Gennette, who recently succeeded Terry J. Lundgren to head the company, opened the final day of the annual Global Retailing Conference with a plan of how he planned to reimagine Macy's.
    ”It's a very competitive landscape,” he said before the conference's audience of industry executives and University of Arizona students looking to enter the industry. “Certainly, the U.S. consumer spending is increasing, but it's changing and it's being spent in different places. The...
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