• Sports Direct unveils first-ever Christmas advert

    4 days ago - By Fashion United

    Sports Direct has launched its first-ever Christmas advert in a bid to showcase what it calls its new and fresh, elevated brand positioning and rebrand for 2021.
    The UK's biggest sports and fitness retailer has invested 5 million pounds into its ‘Sports Starts Here' Christmas campaign, as it looks to demonstrate its “unique high street and online proposition, that caters for all sports and offers a dynamic range of iconic brands”.
    The advert, directed by award-winning director Henry Schofield, best known for directing Stormzy's Vossi Bop music video, follows a girl who is asked by her mum...
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