• Ulta Beauty Doesn't Care About Overtaking Sephora

    4 days ago - By WWD

    Ulta Beauty is not on a mission to overtake Sephora, chief executive officer Mary Dillon has made clear.
    “The beauty category is big and growing in the U.S., and honestly, there is room for a lot of players who are playing it smart,” Dillon said at the WWD Beauty Summit, responding to a survey about when the beauty chain would overtake Sephora.
    “The overtaking thing isn't really the way I think about it,” Dillon said. “We're never going to be all just about prestige, we're going to be prestige and mass and services and hair, and there's an opportunity for all boats to rise...It's not like...
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