• NFTs Are Making Waves in Luxury Brands' Marketing Strategy

    1 month ago - By Luxuo

    Image: Prada
    Some luxury brands are releasing exclusive editions of digital wearables and “digital twins” as non-fungible tokens collectables to open up new revenue streams, build brand loyalty or raise money to give back to society. Others use them to boost their branding, tell a story or reach new audiences. While NFTs started to gain traction in 2021, it only became popular in 2022 and a key player in the trillion-dollar marketing industry. Marketers are increasingly creating distinctive brand experiences and awareness to encourage more interaction within the popular market of...
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