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BOSS SS23 Said "Be Your Own Boss" Through Size, Gender, Age, and Race Inclusivity
8 days ago - By Hypebeast
BOSS has the key to viral success. Back in October, Hypebeast spoke to the House's new Creative Director, Marco Falcioni , and its SVP of Global Marketing and Brand Communications, Miah Sullivan , to find out how it has harnessed TikTok, supermodels, and influencers to bolster the brand in a world run by what Gen-Z says, and last night BOSS doubled-down on this with a Spring/Summer 2023 runway show in Miami. How? By opening with the legendary Pamela Anderson , and closing with DJ Khaled and Naomi Campbell. Quite the viral moment, we think. Add in Law Roach (who recently announced his...
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