• Harley Weir, Lotta Volkova and More Join Forces for Farf

    1 day ago - By AnOther

    Revealed today, a new campaign from Farfetch heralds a new era for the international fashion platform, celebrating global community and togetherness in the wake of worldwide lockdowns - “breaking boundaries, bypassing borders, opening doors to fashion and fashion lovers everywhere,” as Holli Rogers, chief brand officer, explained this morning.
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  • Farfetch unveils new brand identity with a global campaign

    Farfetch unveils new brand identity with a global campaign

    1 day ago - By Fashion United

    Luxury marketplace Farfetch is refreshing its brand identity alongside a new global campaign that puts its boutique business model “front and centre”. The campaign ‘Open Doors to a World of Fashion' celebrates the businesses global community, while the overhauled website aesthetic aims to cement its place as a fashion authority in the luxury sphere.
    The new “streamlined and modern” brand identity features a new logo, profile and ‘Fuse' monogram. The refreshed feel it adds has a “more curated approach,” introducing more white space along with a new typographic palette that includes a...
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