• How Did Ray-Ban Conquer the Sunglasses Market?

    10 days ago - By Flux Magazine

    Words Alexa Wang
    When you think sunglasses, you almost certainly think Ray-Ban. No matter how hard you try, the mega successful eyewear brand will be foremost in your mind and when you consider the breadth of competitors in the market, this level of effective branding is almost at mythical proportions.
    Ray-Ban have been producing glasses, and especially sunglasses, for over 80 years and the success of the brand, as well as their excellent marketing capabilities, comes down to the ability to sell a product that is both functional and decorative. That's a hard tightrope to straddle.
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