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Michael Malul London launches DTC e-commerce with ESW
8 days ago - By Fashion United
Michael Malul London Amber+Smoke fragrance. Image: Michael Malul London, Twitter
Fragrance manufacturer Michael Malulu London has launched a new international direct-to-consumer e-commerce platform for the brand via a partnership with ESW.
The Ohio-based brand will now be able to ship to 24 countries across Europe, as well as the UK and US.
It comes as various countries in the EU and North America begin to crack down on the fragrance market, as seen when Swiss authorities launched an investigation into large-scale fragrance companies over claims of price fixing.
US Congress also recently...
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