• Niketown London's PLAYlab gets children involved in experiential sports

    17 days ago - By Fashion United

    Image: Niketown London
    Nike's latest London installation allows children to be involved in experiential sports, including suggestions for imaginary games.
    Called Nike's PLAYlab, the pop-up in its Oxford Circus Niketown features visuals of sports, flags, posters, uniforms and a submission stations for ideas.
    In a statement Nike said: “with eyes full of enthusiasm, kids see the world as an endless playground of possibilities ready to be explored. To empower them in sharing their vision, we set up the Nike PLAYlab-a safe space where we give kids the resources to make their ideas come true...
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