• Gucci Beefs Up Tech With Augmented Reality App for Shoes

    4 monthes ago - By Hypebeast

    Gucci is ramping up its efforts in the technology world, having announced today the launch of an in-app augmented reality feature that it describes as the "first" for any fashion brand. Created in partnership with tech startup Wannaby, the feature allows customers to virtually "try on" shoes and then instantly purchase them from the label's e-commerce site. Gucci's signature Ace sneaker marks the debut footwear option that users can browse through and then view on-foot by simply pointing their phone camera at their feet. Additionally, the tool is also meant to encourage social engagement...
    Read more ...

     

  • Vegan fashion movement FAKE launches first exhibition in Los Angeles

    Vegan fashion movement FAKE launches first exhibition in Los Angeles

    4 monthes ago - By Fashion United

    Vegan Fashion movement FAKE, which stands for Fashion for Animal Kingdom
    & Environment, has launched its first pop-up museum exhibition for vegan artists and designers to promote their clothes, accessories, and the vegan lifestyle.
    “Being vegan is not just a diet, it's a lifestyle,” Jonathan Ohayan, the animal rights activist, fashion designer, and founder of FAKE, said to
    FashionUnited.
    After having its own series of successful pop-ups, Ohayan decided to create a museum where people could not only learn about new alternatives to animal products in the fashion and beauty industries, but...
    Read more ...