• Former Nike exec launches new sportswear brand Omorpho

    7 monthes ago - By Fashion United

    Image: courtesy of Omorpho
    Former Nike executive Stefan Olander is looking to bring in a new era of sportswear with premium sports and fitness start-up Omorpho featuring products designed to strategically distribute weight across the body to improve fitness, speed and power.
    Omorpho has been developing its gravity sportswear for more than three years to create a collection that makes the wearer “fitter, faster and stronger” no matter the workout to challenge the misconception that lightweight apparel is better for all sports and training.
    The Gravity Sportswear collection uses MicroLoad to...
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  • Afterpay launches ‘phygital' retail space in Australia

    7 monthes ago - By Fashion United

    Image: AFC Facebook
    In partnership with the Australian Fashion Council , payment solutions provider Afterpay has opened an experiential retail space hosting four Australian emerging brands over the next 10 months.
    Entitled ‘Edit Collection', the store looks to leverage new technologies, utilising a new eTale Bluetooth chip tag that allows products in the store to be tracked in real-time. The chips communicate with Smart Mirrors that give consumers the ability to browse alternative and related products, using gesture-controlled screens in the fitting rooms which additionally enable them to...
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  • In Pictures: Thom Browne revealed as newest Farfetch x Nataal collaborator

    7 monthes ago - By Fashion United

    Image: Farfetch x Nataal, Djeneba Aduayom
    In Pictures
    Luxury fashion retailer Farfetch has launched the third iteration of its year-long partnership with the multimedia brand, Nataal, in a new collaboration with American fashion designer Thom Browne.
    This collection of imagery looks to celebrate togetherness “through a diverse global lens”, working with three photographers, with each one interpreting Thom Browne's new autumn/winter 2021 collection.
    Ismail Zaidy shot imagery of his siblings in Marrakech, while Djeneba Aduayom captured three LA-based multidisciplinary artists.
    In an...
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  • The Children's Place launches tween brand Sugar and Jade

    7 monthes ago - By Fashion United

    Image: Sugar and Jade
    Children's apparel retailer The Children's Place has announced the launch of tween brand Sugar and Jade.
    The new apparel, footwear and accessories brand has already launched five new collections, and will remain a digital only brand. Available on its own website, it will also be sold on The Children's Place's new e-commerce platform.
    “Based on our leadership position in the big girls' apparel and accessory space, we are uniquely positioned to retain our tween customer as she transitions from The Children's Place brand to her next style stage,” said Jane Elfters...
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