• Fred Perry Celebrates British Subculture In New 2017 Fall/Winter Collection

    11 days ago - By Hypebeast

    Founded by triple Wimbledon champion Fred Perry in 1952, the brand has been adopted by generations of British subcultures. The iconic Laurel Wreath logo contains a rich history representing the struggles of overcoming class boundaries in the 1950's and has since then survived many movements, going on to adorn the backs of everyone from the late Amy Winehouse to Damon Albarn.
    In celebration of the brand ethos "always different, always the same", the Fred Perry 2017 fall/winter collection is modelled by a group of "real people" spanning over different decades and professions. The campaign is...
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  • Atelier New Regime's 2017 Pre-Fall Collection Leans Heavily on Statement Sportswear

    Atelier New Regime's 2017 Pre-Fall Collection Leans Heavily on Statement Sportswear

    11 days ago - By Hypebeast

    Since busting out onto the scene back in 2009, Atelier New Regime has hustled hard in its attempts of putting Montreal firmly onto the streetwear map. Embodying an aesthetic, which borrows heavily from art, design, photography and street culture, the lifestyle label has continuously cranked out casual wears - bearing a healthy activewear edge. For its newly unveiled 2017 pre-fall collection, items once again take to the sportswear front, with items including track jackets, basketball shorts and golf shirts well represented. A pair of T-shirts bearing the tagline “Tout Va Bien” along with a...
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