• Jo Malone's Second Act Shakes Up How Fragrances Are Sold

    8 days ago - By WWD

    Jo Malone, founder and creative director of Jo Loves, is out to change the fragrance business one “tapas” at a time.
    To do so, she's aiming to employ the passion, resilience and creativity that helped her build her first fragrance company, Jo Malone, into a business purchased by The Estée Lauder Cos. Inc. in 1999. She said those qualities are crucial for small and medium-sized enterprises.
    A series of events, including a cancer diagnosis, pushed Malone back to her roots as a shopkeeper. On her 49th birthday, her husband presented her with a package she thought might be diamonds. Instead it...
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