• Veronica Beard Comes to Highland Park

    8 days ago - By WWD

    DALLAS - Veronica Beard is on a roll.
    The seven-year-old sportswear maker unveils a 1,200-square-foot boutique today in Highland Park Village, the tony shopping center that sits squarely amid the mansions of Dallas' wealthiest neighborhood. It's the third store the company has opened since last August and more are to come.
    “Retail is working for us, and we're so fortunate to be bucking the trend,” said co-founder Veronica Swanson Beard. “We found the openings in New York really helped our business [at other stores that carry the brand.]”
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