How Skinfix Got Derms, Millennials on Board
4 days ago - By WWD
Dermatologists are a tough crowd.
Skinfix chief executive officer Amy Gordinier-Regan learned this the hard way when she sought their seal of approval on the brand's products, which are all based on a proprietary natural healing balm developed by a pharmacist in the 1870s.
But Skinfix won them over, and now the Halifax, Nova Scotia-based brand's products, which target skin irritations such as eczema and dermatitis, now tout the tag line “the natural brand derms believe in” on their packaging.
A sign-off from dermatologists, Gordinier-Regan said at the WWD Beauty Summit, is what has helped...
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