• The Japanese Beauty Products Celebrities Swear By

    9 days ago - By StyleCaster

    Like its Korean counterpart, K-beauty, Japanese beauty-also known as J-beauty-is rooted in skin care, which is why celebrities from Jourdan Dunn to Emma Watson swear by the skin-care-first culture for their crystal-clear complexions and baby-soft skin. But J-beauty isn't only about skin care. Many J-beauty brands have ventured into the makeup world as well, in addition to their essences and masks, with celebrity-favorite mascaras and beauty tools.
    MORE: 10 Korean Beauty Products American Celebrities Swear By
    To inspire your next J-beauty shopping trip, we've rounded up the Japanese beauty...
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