• How Do You Trace a Century of the Great Outdoors? Look at the Catalogs

    11 days ago - By Hypebeast

    Utah State University's Outdoor Recreation Archive currently encompasses over 25,000 outdoor catalogs from around 440 companies, ranging from a 1905 Abercrombie & Fitch catalog to a 2020 Altra Running catalog. Created as a joint effort between Utah's State University's Special Collections & Archives and the Outdoor Product Development and Design undergraduate program , the ORA is, in simple terms, a research collection of outdoor recreation history. And yet the seemingly niche academic project happens to fit perfectly with the ever-growing popularity of the outdoor style in contemporary...
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