The Science Behind Influencer Marketing
4 days ago - By WWD
In order to keep in step with Millennial and Generation Z shoppers' fleeting preferences, brands are turning to influencer marketing to present products to the socially savvy sets. Brands are increasingly left to navigate a cluttered influencer climate to discern the best fit for their initiatives. Necessitating the availability for databases and platforms to connect with tastemakers, platforms like StyleHaul furnish relationships between influencer and brands for premium visibility and engagement.
And for good reason: these demographics refer to social media to crowd-source approval of an...
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