• Think Tank: With Personalization, Retailers Will Fix Big Data Misses

    4 days ago - By WWD

    For retailers, big data represents the marketing renaissance that never arrived. Data science made remarkable strides over the past decade, with retailers eagerly investing millions in big data tools as a means to multiple ends, from improving omnichannel shopping experiences to integrating logistics merchandise, and payment tools. And indeed, some gains were achieved operations, supply chain and logistics. Yet, many department stores and malls are struggling. Chains like Sears Holdings Corp., Macy's Inc. and J.C. Penney Co. Inc. are shuttering 100 or more stores alone. The Limited closed...
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