• This Canadian Startup Is Bringing Some Serious Style to Science Labs

    One year ago - By Flare

    Models wearing Modadoro designs
    A University of Toronto science student is experimenting with a new take on the traditional lab coat-and coming up with some seriously positive results.
    Think about it. When you walk into a university book store looking for a lab coat, what do you see? Racks on racks on racks of the classic white coat in the same ill-fitting shape that scientists have been sporting for decades.
    “People have this perception that lab coats are white, they're always white, and it doesn't have to look good, it just has to be there to protect their clothing,” says Alex Schmidt...
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