• Chinese Research Confirms Positive Luxury E-commerce Trends

    7 days ago - By WWD

    SHANGHAI - Factors including younger luxury consumers, wider adoption of digital sales and marketing channels among brands as well as consumers in China's lower-tier cities are driving luxury e-commerce in the country, a new report reveals.
    The “China Luxury E-commerce White Paper” - the result of research jointly undertaken by Secoo, China's largest luxury goods e-commerce platform, data partner Tencent and analysis partner Deloitte - details China's emergence as the second-largest online consumers of luxury .
    According to the report, China's luxury consumers have an average age of 25...
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