• Levi's® Celebrates the 501® Jean With an Immersive Experience in London

    6 days ago - By Hypebeast

    May 20 marks the 149th anniversary of the iconic 501® denim jean. To celebrate the brand's signature silhouette, Levi's® is set to host a dedicated 501® experience at its London Regent Street flagship store. This season, Levi's® has partnered with five creatives who embody the spirit of the 501® for its “501®: The Number That Changed Everything” campaign. Featuring Barbie Ferreira , Hailey Bieber , Marcus Rashford , Peggy Gou and A$AP Nast , each person reflects on their own personal relationship with the iconic jean. Utilizing projection mapping technology brought to life with sound...
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