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  • Wacoal opens U.S. store

    3 days ago - By Fashion United

    Wacoal has made a name for themselves being a wholesale brand for Macy's,
    Lord & Taylor, Bloomingdale's and in Kyoto, Japan. Given their strong customer base, which spans internationally, the company has finally opened its first flagship store. Surprisingly, it's not in a market like New York or Los Angeles, but, rather, at New Jersey's The Mall at Short Hills.
    The 1950-square-foot store will be targeted at the brand's younger customers with its B. Tempt'd line. The store's assortment will also include offerings for their older customers too. As more brands are target the plus size market...
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  • Wacoal Opens First U.S. Flagship

    Wacoal Opens First U.S. Flagship

    3 days ago - By WWD

    Wacoal has opened its first U.S. store within The Mall at Short Hills in New Jersey.
    After primarily focusing on wholesale distribution within retailers including Bloomingdale's, Lord & Taylor and Macy's Inc., the intimate apparel brand is venturing into its own brick-and-mortar space.
    “We are growing internationally and online, but our main business is working in store with customers,” said Bob Vitale, the chief executive officer of Wacoal America. “We hear that a high percentage of shoppers don't shop in the intimate apparel department. There are a lot of customers who aren't seeing...
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