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  • Reformation Launches Sustainable Jeanswear Collection

    6 monthes ago - By WWD

    REFORMATION LAUNCHES JEANS: Reformation, the eco-friendly brand known for its cool-girl aesthetic, has introduced a new jean's wear line of denim and basics with a sustainability focus.
    The 46-piece Reformation Jeans line, which is building up a wait list before customers can purchase on Oct. 23, is the company's first full collection of sustainable denim. The line is made of either 100 percent recycled materials, deadstock fabrics or sustainably sourced fibers.
    Yael Afalo, founder and chief executive officer of Reformation, explained her rationale for adding a sister collection to the Los...
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