• Burberry launches AR Pocket bag experience

    16 days ago - By Fashion United

    Image: Burberry
    Burberry has launched an augmented reality experience allowing its customers to design their own 3D Pocket bag sculptures.
    The virtual bags are inspired by the maritime themes of the label's SS21 campaign, called ‘In Bloom'.
    The collection takes inspiration from “a modern mythology, a contemporary fairy tale where a love story blooms between a mermaid and a shark, darkly romantic and unexpected”.
    Through Burberry's app, users can edit AR versions of the Pocket bag from the collection in a variation of four different shapes and sizes, and capture the results in images to...
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