• PrettyLittleThing shoots campaign entirely using a drone

    4 days ago - By Fashion United

    Fast-fashion e-tailer PrettyLittleThing has collaborated with
    Australian-based creative agency, Komodo, to shoot its new campaign entirely using drones, in what it is calling the future of fashion shoots in a Covid-19 world.
    The coronavirus pandemic has led to brands needing to find new creative ways in order to reach their customers, due to travel restrictions and social distancing rules traditional fashion shoots have not been able to proceed, which is why PrettyLittleThing decided to do something a little different and shoot its ‘The Escape' summer campaign entirely on a drone.
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