• A founding father of streetwear talks how to build a brand

    6 days ago - By Dazed Digital

    Luca Benini of Slam Jam could easily be described as one of the founding fathers of streetwear , but point that out to him and he's way too modest to agree. Still, the stats don't lie: for 30 years, he's been responsible for distributing and selling what has come to be known as streetwear across the world, bringing Stüssy to Europe and the streetwear phenomenon at large to Italy and...
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