• Virtual Try-on Hair Color Expected to Boost Salon Sales

    8 days ago - By WWD

    The Redken and YouCam Makeup app.
    For years, men and women clipped hair color photos out of magazines to show colorists a vision they want to achieve.
    That practice is so 2016. It has been supplanted by the option to virtually road-test hair shades.
    A new partnership between Redken and Perfect Corp. is expected to drive salon hair color visits and prompt more experimentation that will float to salon's bottom line. Retail hair color sales, according to IRI data, continue to be in the red (down almost 2 percent for the past 52-week period) opening up opportunities for the salon business to...
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